Videogame advertising: Institution

Rockstar Games

Background: found in 1998, headquarters in New York
Owner/founder: by the British video game producers Sam Houser, Dan Houser, Terry Donovan, Jamie King and Gary Foreman. 
Most successful games: Grand theft auto, Max Payne, L.A Noir, The warriors
Interesting fact about the institution: As of February 2014, Rockstar Games titles have shipped more than 250 million copies. The largest franchise being the Grand theft auto series which alone have shipments of at least 157.5 million

EA (Electronic Arts)
Background: California, USA. Founded and incorporated on May 28, 1982 Owner/founder: Trip Hawkins
Most successful games: Battlefield, Sims, Need for speed
Interesting fact about the institution: In 2011 Electronic Arts was the world’s third-largest gaming company

Zynga
Background: founded in July 2007 in San Francisco
Owner/founder: Mark Pincus
Most successful games: Farmville, Zynga poker
Interesting fact about the institution: 80 percent of Zynga's income comes from Facebook users

Nintendo
Background: Founded on September 23, 1889, headquartered in Koyoto, Japan  

Owner/founder:  Fusajiro Yamauchi
Most successful games: Super Mario, Tetris, Legend of Zelda
Interesting fact about the institution: The name Nintendo can be roughly translated from Japanese to English as "leave luck to heaven.

Sony Computer Entertainment
Background: Established on November 16, 1993 in Tokyo, Japan

Owner/founder: headed by Steve Race

Most successful games:  launch of the original PlayStation video game system
Interesting fact about the institution: The Company has sold more than 400 million PlayStation consoles worldwide.