Case study 2: Wii Party

General Research:

The game was released worldwide in March 2012. The game was created and published by Nintendo. This game can only be played on the Wii console as it has been designed specifically for this certain console. Since the game has been released over 7.94 million copies have been sold worldwide.

Broadcast:

Some key conventions for a videogames advert are game previews which would show the viewer what the games are. The company’s name/logo will always be shown so the audience would know who have created and published the game. The advert would also have some footage of people playing the game so the target audience would get to see what features the game has. Sometimes the advert may be non-diegetic; this means that the advert would have background music playing over the videos. Another key convention would be that the company uses attractive people in their adverts so it would appeal to more people. A domestic setting in the advert creates an atmosphere and sells a better lifestyle. The advert also may have a personal identity. This means- finding yourself and your lifestyle or beliefs reflected in the media text. 


Print:

There isn't really a main colour scheme for the front cover for this game. Most of the colours are bright and vibrant so the game can stand out on the shelves of the shops.

'The only impressive thing about Wii Party is how Nintendo dumbed down and removed the soul from a franchise that was already as stupid and soulless as Mario Party.

 this negative comment is showing how people are not impressed with what Nintendo have created. This suggests how Nintendo are slowly loosing their market.
 I think that this review would decrease the sales of this game as the audience would not buy the game if many people are not impressed

E-media :

http://wiiparty.nintendo.com/

The website for this game is quite childish. The variety of colours that have been used are mainly bright colours you would find in a children's book. On the website it also shows pictures of friends and family playing the game and having fun. This gives the interpretation that if you play the game the developers want the families to believe that 'A family that play together, stays together'.

From this facebook page for this game it shows the 11,212 people have liked this page. This suggests that lots of people like the game and enjoy it.