Fifa 14- Case Study

Print:

 The main print advert used to promote fifa 14 is the one shown above. It promotes the game by using words like ‘we’ ‘your’. This makes the audience feel like the advert directly addressing them so this would make them want to buy the game. There is synergy between the ‘start your journey’ and the picture of the professional football player holding keys as it is making the audience feel as if they are a part of the fifa ‘family’. The ‘we are fifa’ slogan makes the audience feel as if they are now being welcomed into the fifa community.  The slogan ‘take the fifa 14 world tour’ suggest that if you buy the game it will take you to a whole new level of gaming. This links to the main image as it is showing Lionel Messi holding the keys to the fifa van so people can join. The colour schemes of the print advert are bright so the poster would be able to stand out on billboards.

‘FIFA 14 rocks! It’s the best football game till date. Much more realistic features, improved game play than FIFA 13.’ – This is showing how people who play this game are impressed by the quality of the game. This suggests that because the graphics are much more realistic it makes the game more fun.

‘There is nothing new to the game. It is the same, and it feels like i have wasted my money.’ – This negative review suggests how there is nothing new to the game and it is to similar to previous fifa games.

‘Goals feel more organic and varied here than they have in a fifa game for years’-This positive review is showing how the game has changed dramatically throughout the years.

Broadcast:

the advert attracts lots of different people as it shows no matter who you are or where you are you can enjoy the game as much as everyone else. This advert also makes it appeal to a variety of people as it shows different people in the advert. Celebrities have also been used in the advert so the game would also appeal to their fans. This would make the fans think that if their idol enjoys the game then so will they. The advert has famous musicians, football players and ordinary people. Lionel Messi is driving the van because it shows that he is the main player of the game so he will lead everyone to victory.