Star Trek: blog tasks
1) Pick out the five most significant aspects of the Star Trek campaign from the list above and explain why they were important in creating a buzz about the game.
June 2011
E3 announcement and teaser trailer
This was one of the most significant aspects of the Star Trek campaign because this is where everyone found out that a new Star Trek game was being created, because the announcement had been made this had started a buzz.
April 2012
New teaser trailer released
This stage of the development showed the audience how the game was actually serious and that there was a game that was going to be released soon.
June 2012 – E3
Website and Twitter feed launched
Updates on Facebook
Game enemy (Gorn) announced
Gameplay footage posted online
Game producer Brian Miller interviewed
When the website and social media aspect of the game was released two months later, everyone one was excited about the game. It had started trending on twitter and everyone was excited about this new Sci-Fi game that was going to release soon.
February 2013
Retailers post circulars online
‘Making of’ video released
UK launch event at the Science Museum
This made the audience realise that the game was not a myth even though it was taking so long for the game to release. The making of video showed how the game may have already been made and it gave hope to the audience that the game will soon be released and be out in game stores near them.
April 2013
Previewed in game magazines
Gadget Show live game available to play
Gameplay footage on YouTube
Interview with Brian Miller released
2 years later the game was finally released but the audience was not happy. 'Several occasions while playing Star Trek, I was ready to call it a write-off'' This example of a review shows how the game was not well executed even though it took so long for the developers to make the game. After people had started playing this game the game was totally twitter bombed because it was so bad and a waste of money.
2)Watch the following YouTube trailers and explain why they might appeal to an audience:
3) How many views did these trailers receive in total?
4) Why did the Star Trek videogame publisher develop the marketing campaign over such a long time?
5) What other examples can you find online from the Star Trek marketing campaign? Print? Reviews? Broadcast? E-media? Do you feel the campaign as a whole was successful?
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