My Summer Project- Video Game Research: The Just Dance Games

What is the project about?

My summer project required me to research a video game that has come out in the last two years; I decided to do my project on the just dance series.

What’s the genre?  How many copies has it sold?  How much are the games?

This game would come under the genre of sports. This game comes under sports because dance is a spot and helps you work out. This game has been released for Wii, Wii u, ps4, Xbox one, Kinect and the ps3. The just dance games have sold about 7 million copies for each game that means over 28 million copies have been sold.  Each game is about £29.99

Who had created the games? What company? Is there any extra information?

The company that created this game was ubisoft. The company Ubisoft had also created the graphics and the silhouettes of the characters.  The game had also created real costumes so it could be showed for real.

How was it marketed and promoted?

This game was promoted and advertised on YouTube, twitter and Facebook. The game had its own page for these websites. Although being advertised on other websites the game had ads on TV, billboards and buses. The game was also advertised in supermarkets such as Tesco, asda, Sainsbury’s and Morrison’s. It was also promoted by having a few launch events to show the game.

Who is the target audience?

The game is mainly targeted to families’ ad it is a multiplier game so families can play the game with each other. The age rating for the game is for 3 and older as it is suitable for the younger audience and the older audience.  This game is also targeted for teenagers as the games have modern and fun songs.

How was the game successful?

The game was successful as many people around the world have brought the game. As I wrote previously over 28 million copies of the games have been sold. One of the just dance games (just dance 2) is number 59 bin the top most sold games. This shows that even though the game is not in the top 50 the game is still quite popular. 

Are there any other special features in the games?

 

Just dance:

•          Up to 4 players can play the game.
•          There are more than 30 chart topping tracks
•          From pop, rock, disco, hip-hop, and many more.

Just dance 2:

•          Up to 4 players can play
•          More than 45 chart topping tracks
•          Also includes songs from around the world

Just dance 3:

·                  Up to 4 players can play

·                  More than 49 chart topping tracks

·                  A feature where you can buy songs online with wii points

Just dance 4:

•          Up to 4 players can play.
•         More than 43 chart topping tracks
•          Has a workout  program called ‘ just sweat’
•          Songs from around the world
•          Can connect it the internet so you can buy songs with wii points

Thanks, hope you liked it until next time.

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