Easter Homework

Name of game: Just dance 4

Release date: 9^th October 2012

Institutions behind the game (game studio/publisher): Ubisoft

Print: 

Some key conventions of print adverts are:

Name of the product

Slogan

Central image

Colour scheme

‘Just Dance 4 is a triumph and goes to show that Ubisoft has definitely not been resting’

This quote from a review is positive as they are impressed with the effort and how well the game has been executed.

 ‘The choreography can be a little too energetic for most modest-sized living room’

This is a negative statement as the audience is not happy at the fact that the game is not suitable for all environments such as a small living room

‘There's not much new to Just Dance 4, but it's still one heck of a party game.’

This statement is both positive and negative. This is stating that the just dance game is kind of a waste of money as there is not many new things to this game. However it also says that even though it doesn't have new features it is still a good game.

 The front cover for the game helps appeal to the audience as it is bright, bold and colourful this would help the game to stand out when being advertised as it makes the game different. As the posters have bright colours the game would also stand out when it is on big billboards. This game was advertised in/on Magazines, Newspapers, Billboards, Shops, Game reviews and Buses.

Broadcast:

The advert for this game shows many of the different styles of dance the game has. For the advert the company has also got the singer of the main song playing throughout to be in the video as it shows that they like the game to. This would also help appeal to the certain singer’s fan-base. The advert has also got some YouTuber’s involved as this would also help appeal to more people.

This game was advertised on the TV, radio and other sources.

This interview is by the Olympic gold medalist Alex Morgan. This interview would help the game sell more copies as her fans would see that she likes to play the game with her friends. This means that people who look up to her would want to play this game as they think that it would make them closer to their role-model.

E-media:

The website for my game is fun and colourful. This attracts the target audience as when people think about dance they think about having fun and messing around with their friends.

This helps the audience to be engaged as the game is available on a variety of consoles, which means no matter what console you have you can always play the game.

A creative aspect of the website is that they have put videos to show what the different songs are going to be like, so the audience can get a taste of the game. Another creative feature the game has is that it lists what songs are in the game. It also lists what songs are on the game for each console they have released the game for.

This is the YouTube account for the just dance games

This is an example of people playing the game. This helps promote the game as when the target audience sees what it is like playing the game they would want to buy it if they think it is fun.

The hash tag that was used for this particular game was #JustDance4. The creators used twitter to promote the game as many teens use social networking sites. If this particular hash tag was going around then more people would be aware and know more about the game.

One competition the game had was a chance to meet Justin Bieber on tour. This created a lot of publicity as this celebrity a big fan base.